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Direct Mail System Product List

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Direct mail (DM)

Direct mail (DM)

We provide products that balance convenience and cost reduction, such as envelope-integrated and card-integrated types, utilizing DM and form processing technologies.

- Overview Daiomiura Co., Ltd. utilizes its form printing and processing technology to provide a consistent response from planning and design to manufacturing of direct mail (DM) and forms. The multi-color form rotary press at the Hanyu factory offers commercial printing-level color reproduction and a variety of post-processing options. - Issues We Can Solve We address practical challenges in promotional activities for manufacturing, such as cost reduction through a decrease in the number of enclosed items, simplification of customer filling and return processes, prevention of misdelivery and improvement of work efficiency by omitting form verification tasks, and strengthening personal information protection. - Specific Examples We offer a variety of products, including DM that integrates application forms, flyers, and reply envelopes; integrated paper for address labels and cards; forms that consolidate shipping labels, invoices, and picking lists onto a single sheet; postcards with personal information protection seals made from adhesive processing; and drink promotion sheets that reveal designs.

  • Printing/Publishing
  • Other contract services
  • Municipal services and business location
  • Direct Mail System

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[Data] DM story that demonstrates the synergistic effect of digital and analog.

[Data] DM story that demonstrates the synergistic effect of digital and analog.

Maximize effectiveness by combining email and paper direct mail! Introducing materials on the effective use of direct mail.

This document is about direct mail that maximizes effectiveness through the combination of "digital" and "analog." It explains the open rates of emails and paper direct mail, customer psychology in insight marketing, unique creative theories, marketing data, and design through CPO simulation. Our company provides one-stop support from planning and designing DM layouts to printing and shipping. 【Contents】 ■ Introduction ■ Open rates of emails and paper direct mail ■ Initiatives to enhance the response accuracy of paper direct mail ■ Designing the appeal story of direct mail ■ Proposals ■ <Reference> Examples of insight marketing survey items from Tsusapo *For more details, please download the PDF or feel free to contact us.

  • Printing/Publishing
  • Direct Mail System

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DM production

DM production

We handle everything from production to shipping all at once! We can also offer proposals with eye-catching and unique specifications!

In the context of non-contact work being recommended, direct mail (DM) is once again gaining attention. Sending DMs about new products to valuable customers who cannot be contacted directly is highly effective. At Ohira Printing, we offer not only standard postcard and bi-fold types but also unique shapes, raised printing, scented printing, and sparkling decorations, providing eye-catching DM proposals. <An example of original DM> - Raised printing using foam materials - Printing with materials like charcoal, matcha, and incense for "scent" and "antibacterial" effects - Dazzling gold and silver printing using copper and zinc powders - Foil stamping, etc. *We have a collection of case studies available. For more details, please download the PDF or contact us below.

  • Printing/Publishing
  • Direct Mail System

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DM (Direct Mail)

DM (Direct Mail)

We provide consistent support from planning to design tailored to the customer's objectives and challenges!

We would like to introduce our "DM (Direct Mail)" services. By using booklet DM or pressure-sealed DM, we can reduce the number of insertions while maintaining the same number of appeal surfaces, allowing for cost reduction in insertion and shipping expenses. With card-integrated DM, we can eliminate the need for matching the address paper and card by integrating them. Additionally, we offer envelope-integrated application forms that combine guides, application forms, and reply envelopes. 【For those with the following concerns】 ■ Want to increase appeal while reducing costs ■ Want to reduce the number of insertions to cut costs ■ Want to outsource consistently from planning to production ■ Want to send DM with high open and return rates *For more details, please download the PDF or feel free to contact us.

  • Printing/Publishing
  • Direct Mail System

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[Use Case] New Customer Acquisition and Attraction for Construction Companies

[Use Case] New Customer Acquisition and Attraction for Construction Companies

Significant Reduction and Improvement of Direct Mail (DM)! Introducing Examples of Utilizing "plantable" to Support Housing Sales.

Direct mail is a popular and easy-to-implement promotional tool. However, the importance of sending it monthly, notifications for regular inspections, event announcements, and follow-ups for new customers means that construction companies often have more patterns of sending than other industries, which may lead to many construction companies feeling troubled. In this column, we will introduce examples of utilizing the housing sales, design, and business support tool 'plantable.' We support sales efforts from promotional direct mail to follow-ups with potential customers, event announcements, open house notifications, campaign information, newsletters, and after-sales follow-ups such as regular inspections. For more details, please refer to the related links below. *For more information, please check the PDF materials or feel free to contact us.*

  • SFA/Sales Support System
  • Integrated operation management
  • Direct Mail System

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Direct Mail for Care Services

Direct Mail for Care Services

We provide consistent support from planning to design tailored to the customer's goals and challenges!

In the caregiving service industry, clear and highly reliable information dissemination is required for providing information to users and their families, raising awareness of service content, and acquiring new users. Especially for those considering using the service, having an easy way to access detailed information is important. Our direct mail (DM) supports effective information dissemination that meets these needs. 【Usage Scenarios】 - Recruitment of new service users - Notification of service expansion to existing users - Announcements for events and informational meetings - Awareness activities for local residents 【Effects of Implementation】 - Promotion of understanding of service content - Increase in the number of inquiries - Creation of opportunities to acquire new users - Improvement of recognition in the community

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  • Printing/Publishing
  • Direct Mail System

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Direct Mail for Educational Institutions

Direct Mail for Educational Institutions

Effective guidance for information sessions. Comprehensive support from planning to design.

In the announcements for information sessions at educational institutions, there is a demand for reliable information delivery to participants and an increase in their willingness to participate. In particular, to effectively reach a large number of parents and students and encourage their participation in the information sessions, it is necessary to devise ways to make the content easily opened and easily understood. Additionally, it is important to clearly present the application methods and information for the day of the event. Our direct mail services provide various formats and consistent support from planning to design to meet these needs. 【Usage Scenarios】 - Announcements for school information sessions and open campuses - Notifications for entrance exam briefings and advancement consultation meetings - Recruitment of participants for events and seminars 【Effects of Implementation】 - Increases appeal and effectively conveys information - Reduces the number of enclosed items, contributing to cost savings - Expected improvement in open rates and return rates - Can be consistently requested from planning and production to shipping

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  • Printing/Publishing
  • Direct Mail System

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Direct Mail for the Food and Beverage Industry

Direct Mail for the Food and Beverage Industry

Perfect for promoting limited-time menus! Comprehensive support from planning to design.

In the food and beverage industry, effective communication is essential for announcing limited-time menus and attracting customers. Particularly, to ensure that information reaches target customers and encourages them to visit, direct mail (DM) with high open and response rates is crucial. Our DM services provide consistent support from planning to design, tailored to your objectives and challenges, helping to convey the appeal of limited-time menus to the fullest. 【Usage Scenarios】 - Announcing new or limited-time menus - Distributing coupons to encourage visits - Special invitations to acquire repeat customers 【Benefits of Implementation】 - Increased awareness of limited-time menus - Growth in the number of visiting customers - Strengthened customer engagement

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  • Printing/Publishing
  • Direct Mail System

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Direct Mail (DM) for Retail Stores (Apparel)

Direct Mail (DM) for Retail Stores (Apparel)

Perfect for apparel sale announcements! Comprehensive support from planning to shipping.

In the apparel industry, effective sales announcements to customers lead to increased sales. In particular, designs and information that resonate with the target demographic are emphasized. High open and response rates for direct mail (DM) are effective means to encourage direct purchasing behavior, whether approaching existing customers or acquiring new ones. Our DM service consistently supports everything from planning to design tailored to your objectives and challenges, achieving effective sales announcements. 【Usage Scenarios】 - Announcements for sales and campaigns - Notifications of new product arrivals - Information about store events - Announcements of member-exclusive benefits 【Benefits of Implementation】 - Promotion of store visits for sales - Increased purchasing motivation - Strengthening of customer engagement - Acquisition of new customers

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  • Printing/Publishing
  • Direct Mail System

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[For Insurance Companies] DM (Direct Mail)

[For Insurance Companies] DM (Direct Mail)

Streamline insurance renewal notifications and strengthen relationships with customers.

Insurance companies are required to provide accurate and easy-to-understand information in their renewal notices to policyholders, as well as to improve return rates. In particular, it is essential to devise ways for customers to understand important information regarding the renewal process without confusion, allowing them to proceed smoothly with the procedures. Additionally, it is important to provide reassurance to customers while keeping costs down, leading to continued contracts. Our DM service offers consistent support from planning and design to printing and shipping, enabling effective renewal notices. 【Usage Scenarios】 - Notification of contract renewal period - Guidance on renewal procedures - Notification of changes to insurance coverage - Proposal of special plans 【Effects of Implementation】 - Smooth renewal procedures - Increased customer satisfaction - Increased contract renewal rates due to improved return rates - Cost reduction and operational efficiency

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  • Printing/Publishing
  • Direct Mail System

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Direct Mail for Automobile Dealers

Direct Mail for Automobile Dealers

We will encourage customers to visit by using effective direct mail for promoting test drives.

In the automotive dealership industry, effective communication is essential for acquiring new customers and approaching existing ones. Particularly in promoting test drives, it is important to create appealing messages that attract customers' interest and lead to store visits. Clearly conveying the benefits of test drives and the appeal of specific vehicle models, while lowering the barriers to visiting the dealership, is crucial. Our direct mail (DM) supports customers consistently from planning to design, contributing to the promotion of test drives. 【Usage Scenarios】 - Announcement of test drive campaigns during new vehicle launches - Promotion of test drive reservations for specific models - Invitation to special test drive events for existing customers 【Effects of Implementation】 - Increase in test drive reservations - Promotion of store visits - Improvement in customer engagement

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  • Printing/Publishing
  • Direct Mail System

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Integrated Personal Booklet DM for the Energy Industry

Integrated Personal Booklet DM for the Energy Industry

Create a personal booklet shape to showcase "for you"! Contribute to improving response rates.

In the energy industry, it is essential to effectively communicate important notifications to customers, such as information about pricing plans and contract renewals. In particular, providing personalized information tailored to each customer is crucial for building trust and enhancing customer satisfaction. Traditional direct mail (DM) has faced challenges with low open and response rates. Our "Integrated Personal Booklet DM" enhances the sense of specialness with the phrase "just for you" by consolidating necessary enclosures into a booklet format, thereby increasing customer interest. This contributes to improved response rates and reduced application losses. 【Usage Scenarios】 - Notification of changes to pricing plans - Campaign announcements - Contract renewal procedures - Survey campaigns 【Effects of Implementation】 - Increased response rates (example: up from 7% to 11%, a 4% increase) - Prevention of application losses (integrated response envelope) - Improved customer engagement

  • Paper and pulp products
  • Direct Mail System

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Integrated Personal Booklet DM for the Pharmaceutical Industry

Integrated Personal Booklet DM for the Pharmaceutical Industry

Creating 'for you' in disease awareness. Contributing to improved response rates.

In disease awareness activities within the pharmaceutical industry, accurate and careful information delivery to patients and stakeholders is essential. Particularly, to deepen understanding of the disease, it is important to encourage two-way communication rather than just one-sided information provision. However, traditional direct mail (DM) often faces challenges such as low open and response rates. Our integrated personal booklet DM combines necessary enclosures into a booklet format and adopts a design that conveys "for you," thereby enhancing the recipient's interest and contributing to improved engagement. 【Usage Scenarios】 - Disease awareness campaigns - Conducting patient surveys - Providing information to healthcare professionals 【Effects of Implementation】 - Increased response rates (example: an increase from 7% to 11%, a 4% rise) - Reduction of application losses (due to the integration of response envelopes)

  • Paper and pulp products
  • Direct Mail System

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Integrated Personal Booklet DM for the Financial Industry

Integrated Personal Booklet DM for the Financial Industry

Create a personal booklet to enhance "for you." Contribute to improving response rates.

In the financial industry, product information must be tailored to each individual customer, and obtaining a reliable response is essential. Particularly in explaining complex financial products or promoting campaign applications, it is important to enhance customer understanding and encourage action through creative approaches. Traditional direct mail often faces challenges with low open and response rates. Our "Integrated Personal Booklet DM" combines necessary enclosures into a booklet format and employs a design that conveys "for you," attracting customer interest and contributing to an increase in response rates. 【Usage Scenarios】 - New product and service announcements - Campaign application promotion - Survey collection - Customer follow-up 【Implementation Effects】 - Increased response rates (example: up from 7% to 11%, a 4% increase) - Prevention of application loss (due to integrated reply envelope) - Enhanced customer engagement

  • Paper and pulp products
  • Direct Mail System

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Direct Mail that Harnesses Synergy between Digital and Analog for Real Estate

Direct Mail that Harnesses Synergy between Digital and Analog for Real Estate

Maximize the effect of viewing reservations by combining email and paper DM! DM utilization materials.

In the real estate industry, effective approaches are required to secure property viewing reservations. In particular, reliable information delivery to the target audience and creative ways to attract interest are crucial. There are also customers who cannot be reached by traditional digital measures and who seek the reliability unique to print media. This document explains specific methods to maximize the effectiveness of direct mail by combining "digital" and "analog," leading to increased viewing reservations. 【Usage Scenarios】 - Introduction of new properties - Announcement of model room viewing events - Announcement of limited-time campaigns 【Effects of Implementation】 - Increased open rates - Enhanced customer interest - Increase in viewing reservations

  • Printing/Publishing
  • Direct Mail System

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[Insurance Company] Synergistic Effects of Digital and Analog Direct Mail

[Insurance Company] Synergistic Effects of Digital and Analog Direct Mail

Maximize the effectiveness of insurance review proposals by using both email and paper direct mail!

In insurance companies, continuous engagement with customers and the provision of tailored information to meet individual needs are crucial for proposing insurance reviews. In particular, building trust and promoting understanding of complex insurance products require communication that leverages both digital and analog characteristics. It is essential to employ effective methods that attract customer interest and encourage action, rather than relying on one-sided information dissemination. This document introduces ways to utilize direct mail by combining email and paper DM to address these challenges and maximize proposal effectiveness. 【Usage Scenarios】 - Approaching new customers - Proposing insurance reviews to existing customers - Announcing campaigns - Seminar invitations 【Effects of Implementation】 - Increased open rates - Strengthened customer engagement - Increased inquiries - Improved conversion rates

  • Printing/Publishing
  • Direct Mail System

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[Educational Institution] Synergistic Effect of Digital × Analog Direct Mail

[Educational Institution] Synergistic Effect of Digital × Analog Direct Mail

Maximize the effectiveness of the briefing session invitation by using both email and paper DM!

In educational institutions, it is essential to effectively recruit participants for information sessions and ensure reliable communication of information. In particular, a careful approach towards parents and students can lead to increased willingness to participate. Traditional email distribution alone may not be opened or may result in information being buried, so using direct mail in print format can provide higher visibility and ensure reliable information delivery. Our "Direct Mail that Leverages the Synergy of Digital and Analog" supports effective approaches to these challenges. 【Usage Scenarios】 - Announcements for new academic year information sessions - Notifications for entrance exam briefings and open campuses - Information for individual consultation sessions - Announcements for scholarship information sessions 【Benefits of Implementation】 - Increased open rates - Improved reliability of information delivery - Enhanced willingness to participate

  • Printing/Publishing
  • Direct Mail System

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Retail and home appliances: Harnessing the synergistic effect of digital and analog direct mail.

Retail and home appliances: Harnessing the synergistic effect of digital and analog direct mail.

Maximize the customer attraction effect for the new home appliance product experience event by using a combination of email and paper direct mail!

In the retail sector of the home appliance industry, it is important to effectively communicate the appeal of new products and encourage customers to visit stores and participate in experience events. In particular, to help customers experience the features and usability of the latest appliances, a multifaceted approach that combines digital and analog channels is required. By leveraging the persuasive power of printed materials that cannot be fully conveyed through email alone, it is necessary to enhance customer interest and strengthen the guidance towards experience events. Our direct mail solution supports the resolution of these challenges through the synergy of digital and analog. 【Usage Scenarios】 - Announcement of new product experience events - Promotion of store visits - Improvement of customer engagement 【Effects of Implementation】 - Increased open rates - Increased participation rates in experience events - Improved customer satisfaction

  • Printing/Publishing
  • Direct Mail System

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Healthcare: Synergistic effects of digital and analog direct mail.

Healthcare: Synergistic effects of digital and analog direct mail.

Maximize the effectiveness of health checkup recommendations by using both email and paper direct mail!

In the healthcare industry, particularly in clinics, effective communication is required to convey the importance of health check-ups to patients and encourage them to undergo examinations. Regular health check-ups lead to early detection and treatment of diseases, which is essential for maintaining patients' health. However, in today's information-overloaded environment, there is a risk that messages may get buried. This document explains how to utilize direct mail by combining "digital" and "analog" methods to deliver information to more patients and encourage action. 【Usage Scenarios】 - Notification of regular health check-ups - Promotion of specific health examinations - Encouragement for cancer screenings - Awareness raising for lifestyle-related disease prevention 【Effects of Implementation】 - Increased open rates - Higher examination rates - Improved health awareness among patients - Enhanced recognition of clinic services

  • Printing/Publishing
  • Direct Mail System

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[For Theaters] Direct Mail that Demonstrates Synergistic Effects of Digital and Analog

[For Theaters] Direct Mail that Demonstrates Synergistic Effects of Digital and Analog

Maximize the effectiveness of ticket sales for performances by using a combination of email and paper direct mail!

In the theater industry, it is essential to deliver information to a larger audience and encourage attendance in the promotion of performance ticket sales. Particularly, to effectively convey the appeal of a performance and stimulate action towards ticket purchases, a multifaceted approach tailored to the target demographic is crucial. Our direct mail combines digital and analog methods to leverage the strengths of each medium, enhancing interest in performances and maximizing the effectiveness of ticket sales. 【Usage Scenarios】 - Announcement of performance information - Special offers for repeat customers - Introduction of performances to new customers - Information on events and campaigns 【Effects of Implementation】 - Increased open rates - Strengthened customer engagement - Increased ticket sales - Enhanced brand recognition

  • Printing/Publishing
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DM (Direct Mail) for IT Services

DM (Direct Mail) for IT Services

We provide consistent support from planning to design tailored to the customer's objectives and challenges!

In the IT service industry, effective communication of information is essential for acquiring new customers and providing service information to existing customers. It is particularly important to convey complex service details and implementation benefits in an easily understandable manner, leading to specific actions (such as inquiries or requests for materials). Direct mail (DM) with high open and response rates serves as a means to approach the target audience directly and ensure reliable information transmission. Our DM service consistently supports clients from planning to design according to their objectives and challenges, achieving effective communication. 【Usage Scenarios】 - Introduction of new services - Promotion of upselling and cross-selling to existing customers - Attracting participants to events and seminars - Announcements of support information and updates 【Benefits of Implementation】 - Improvement in conversion rates due to increased open and response rates - Ability to enhance appeal while keeping costs down - Cost reduction by decreasing the number of enclosed items - Consistent outsourcing possible from planning and production

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  • Printing/Publishing
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[For Travel Agencies] DM (Direct Mail)

[For Travel Agencies] DM (Direct Mail)

Perfect for tour recruitment! Comprehensive support from planning to design.

Dear travel agencies, I believe that effective communication of information and customer acquisition are important challenges in tour recruitment. In particular, to clearly convey attractive tour content and enhance participants' willingness to join, high-impact direct mail (DM) is effective. However, you may also be facing issues such as costs, the hassle of insertion work, and low open and return rates. The DM we provide offers consistent support from planning to design, helping you achieve your objectives in addressing these challenges. 【Usage Scenarios】 - Announcement of new tours - Special tours for repeat customers - Recruitment for seasonal limited tours - Attracting customers for event-linked tours 【Benefits of Implementation】 - Increase appeal while reducing the number of inserts to lower costs - Improve work efficiency with card-integrated DM - Expect customer attraction effects with high open and return rates - Possible to outsource consistently from planning and production to shipping

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  • Printing/Publishing
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Direct Mail for Retail Stores (Food)

Direct Mail for Retail Stores (Food)

Perfect for coupon distribution! Comprehensive support from planning to design.

In the food retail industry, effective coupon distribution is essential for promoting customer visits and increasing purchasing motivation. In particular, providing information tailored to the target demographic and implementing strategies to encourage opening and usage are crucial. However, the costs and effort involved in planning, producing, and sending direct mail (DM) can often pose challenges. Our DM service offers consistent support from planning to design, tailored to meet your objectives and challenges, enabling effective coupon distribution. 【Usage Scenarios】 - Coupon distribution during new product launches - Announcements for sales and campaigns - Distribution of special coupons to encourage repeat purchases - Promotion of store visits 【Benefits of Implementation】 - Increased coupon usage rates - Higher customer visit frequency - Contribution to sales growth - Enhanced efficiency of promotional activities

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  • Printing/Publishing
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Direct Mail for Financial Institutions

Direct Mail for Financial Institutions

Ideal for announcing new products from financial institutions. Comprehensive support from planning to design.

In the announcement of new products by financial institutions, accurate information transmission and creative ways to attract customer interest are required. It is particularly important to convey complex product details in an easily understandable manner to deepen customer understanding. Additionally, to avoid misunderstandings, accurate information provision and the design of pathways that make it easy for customers to take action are essential. Our DM addresses these challenges and supports effective announcements of new products. 【Usage Scenarios】 - Detailed information on new products - Announcements of campaigns and benefits - Promotion of account openings and product applications 【Effects of Implementation】 - Improvement in the accuracy and clarity of information transmission - Increased customer interest and understanding - Higher application and inquiry rates

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  • Printing/Publishing
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Real Estate Direct Mail (DM)

Real Estate Direct Mail (DM)

Effective property viewing guidance. Comprehensive support from planning to design.

In the real estate industry, effective communication is required to clearly convey the appeal and detailed information of properties during viewing invitations, encouraging attendance. In particular, accurately and attractively communicating information such as the property's location, date, and access methods impacts the response rate. Our DM is designed to organize this information so that recipients increase their interest in the property and are led to viewings. 【Usage Scenarios】 - Invitations to viewings of new and used properties - Promotion of visits to model rooms - Providing property information to existing customers 【Benefits of Implementation】 - Clear communication of property information - Increased viewing reservation rates - Strengthened customer engagement

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  • Printing/Publishing
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Integrated personal booklet DM

Integrated personal booklet DM

Transforming into a personal booklet shape to create "for you"! Here is an example where the response rate increased from 7% to 11%.

We would like to introduce a case where our "integrated personal booklet DM" was implemented for customers selling health foods and similar products. In a survey campaign aimed at increasing repeat sales, there were challenges with the previous DM format, which had weak impact and poor open rates. Therefore, we proposed a personal booklet format that integrates all necessary enclosed materials. By adopting a design that conveys "for you," we aimed to enhance the image and significantly contributed to an increase in response rates. [Improvements] - The response rate increased by 4%, from the usual envelope insertion format of "7%" to the personal booklet format of "11%." - The response envelope is also integrated, preventing application loss. *For more details, please download the PDF or feel free to contact us.

  • Paper and pulp products
  • Direct Mail System

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Integrated Personal Booklet DM for Retail (Home Appliances)

Integrated Personal Booklet DM for Retail (Home Appliances)

Creating 'For You' in a personal booklet format! Examples of increased response rates.

In the home appliance industry, it is essential to attract customer interest and lead them to specific actions (such as inquiries or purchases) through announcements of new products and campaign information. Particularly when conveying detailed product specifications, the information needs to be organized and presented in an appealing manner. Traditional direct mail (DM) often faces challenges with low open and response rates. Our integrated personal booklet DM enhances customer engagement by compiling necessary enclosures into a booklet format, creating a sense of specialness with the message "for you." This contributes to improved open rates and reduced application losses. 【Usage Scenarios】 - Detailed announcements of new product specifications - Promotion of campaign applications - Survey campaigns to encourage repeat purchases 【Effects of Implementation】 - Response rates increased by 4% compared to standard envelope formats (from 7% to 11%) - Prevention of application losses through integrated response envelopes

  • Paper and pulp products
  • Direct Mail System

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Integrated Personal Booklet DM for the Automotive Industry

Integrated Personal Booklet DM for the Automotive Industry

Personalized booklet DM to enhance customer engagement in vehicle model comparison.

In the automotive industry, when approaching customer segments that compare vehicle models, detailed information provision and a personalized experience tailored to each customer are essential. Clearly conveying a wealth of information and supporting customers during their consideration phase is key to leading them to the next action. Traditional direct mail often suffers from scattered information, resulting in challenges with open and response rates. Our "Integrated Personal Booklet DM" addresses these issues by consolidating necessary information into a booklet format and featuring a design that conveys "for you," thereby enhancing customer interest and contributing to improved response rates. 【Usage Scenarios】 - Promoting comparison of new vehicle models - Providing individualized information to potential buyers - Encouraging campaign applications 【Effects of Implementation】 - Increased response rates (example: from 7% to 11%) - Prevention of application loss (integrated response envelope)

  • Paper and pulp products
  • Direct Mail System

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[Automotive Industry] Synergistic Effects of Digital × Analog Direct Mail

[Automotive Industry] Synergistic Effects of Digital × Analog Direct Mail

Maximize test drive promotion effects by using both email and paper direct mail!

In the automotive dealership industry, effective approaches to potential customers and guiding them to visit and test drive are crucial. In particular, reliable information delivery to demographics that cannot be reached solely through digital channels, as well as providing memorable experiences, is required. Print media direct mail has the power to influence open rates and customer psychology, and when combined with digital strategies, it is expected to achieve higher response rates and improved customer engagement. Our direct mail solution contributes to promoting test drives by maximizing the synergistic effects of digital and analog methods in addressing these challenges. 【Usage Scenarios】 - Announcement of new and used car test drive campaigns - Promotion of test drive reservations for specific models - Encouragement of visits to events and fairs 【Effects of Implementation】 - Improvement in email open rates and response accuracy of print DM - Design of compelling stories that capture customer interest - Effective implementation of strategies based on data-driven CPO simulations

  • Printing/Publishing
  • Direct Mail System

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